Currently less than nine per cent of plastic waste is recycled and attention is too often focused on the container’s material to the neglect of the type of label used. However, the availability of recycled plastics is not currently able to meet this rising demand. Consumer brands should adopt a self-help approach which ensures that labels are of the same material as the container.

Latest research from Planet Tracker proposes a practical business solution to the problem of plastic waste whereby packaging is treated as an asset rather than a liability.