Packaging as an asset

Plastic, Circularity, Equity

Companies treat packaging as an asset up to the point that the product is sold. At the point of purchase – when the object is in the hands of the consumer – the packaging switches from being a corporate asset to a liability for the consumer or local municipality, which is responsible for its disposal.

Planet Tracker argues that, if packaging remained an asset of the producer or seller throughout its life, it would optimise the recycling of packaging and turbocharge the transition towards a circular economy.

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