Will greenwashing prove to be one of the greatest mis-selling scandals of modern times?

According to the latest report by financial think tank Planet Tracker, The Greenwashing Hydra, greenwashing has become increasingly sophisticated, taking many different forms.

Valuing the global food system is not easy due to a lack of data. This dashboard allows you to calculate your own estimate of the aggregate revenues, equity value, and enterprise value for the global food system.

Valuing the global food system is challenging. Planet Tracker has set out to do this by analysing 400,000 companies connected to food. We estimate the asset value of the system is c. USD 14 trillion, with revenues in the region of USD 15 to 19 trillion (equivalent to c. 20% of global GDP). This is how we did it.

Although The Coca-Cola Company (Coca-Cola), has taken positive steps to promote sustainability practices, failure to disclose quantified mitigation actions and the required investment, as well as the lack of an overall Net Zero commitment, could cause it to miss the crucial 1.5°C alignment by 2030.

Recently concerns have been raised that corporates are ‘greenhushing’, when organisations deliberately choose to hide their green or ESG credentials from public view. Is this an indication that civil society or investors have gone too far in their demands for sustainability metrics, leaving management teams cautious about declaring their progress on green or sustainability issues, or the next step in the evolvement of increasingly sophisticated greenwashing?