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The Influencer Programme currently connects the environmental footprint of the clients of advertising Holding Companies in six industry sectors to their investors. In the current context of ESG concern, we believe the investors who own almost 50% of the advertising Holding Companies should have a clear picture of the environmental impact of the clients for whom the Holding Companies produce advertising campaigns, often in support of unsustainable products or activities. Investors in, and financers of, these companies can, by supporting best practices, reduce financial risk and generate optimal outcomes for the future of the planet.