Zombie data: Fashionably fake facts

Zombie data, data that are false, unverifiable or lack credibility, have become all too en vogue. From fake news to corporate greenwashing, zombie data have been used to mislead or for monetary gain. This is particularly apparent in the fashion industry which many claim has a serious misinformation problem. This blog examines how zombie data concerning the environmental impacts of the textiles supply chain present a financial risk to capital markets investors.

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